Digital Marketing has been the catchword in the business world for many years now. It may seem to be multifaceted, complicated, and overwhelming but it’s actually not. Although it takes time to understand the basics thoroughly. Owing to analytics and targeting, the business houses can now trail all of their adverts online and comprehend exactly where their budget is going. Also, your transactions and lead generation reports are now accessible in just a few clicks. So, go through the 7 important columns of digital marketing described below and embrace it with the help of Soft Indigo for enhanced output and ROI.